Will slashing prices lead to big sales numbers?

Volkswagen wants to be a seriously player in the hot-selling crossover segment in the US. To help make that happen, according to Automotive News, it has reduced prices of its Tiguan three-row crossover by significant amounts. VW informed its US dealerships late last week about the new numbers, beginning with the base Tiguan S price dropping by $600. The mid-range SE and SEL prices were reduced by $2,180 and $1,460, respectively. However, the range-topping SEL Premium price remains unchanged.

Volkswagen Tiguan Prices Reduced For Crossover-Loving Americans

With those reductions, the 2018 Tiguan is now priced at $25,495, $27,650, and $31,990 for the S, SE, and SEL FWD trims. The SEL Premium, meanwhile, begins at $37,150. The base Tiguan is more expensive than the entry-level versions of the Honda CR-V, Toyota RAV4, and Ford Escape. However, the Tiguan does offer that third row as standard fare, but only in front-wheel-drive configurations (it’s optional in AWD). Volkswagen realizes that it’s vital to lure crossover-loving Americans into its showrooms in order to continue sales growth. In 2017, overall US sales grew by 5.2 percent thanks in large part to the also new three-row Atlas.

But the Atlas is also more expensive (base price: $30,750), making it out of reach for some. By lowering the new for 2018 Tiguan price, Volkswagen is not only making it more accessible for young families, but also creating a greater price spread between it and the larger Atlas. The crowded compact crossover segment grew by 6.2 percent in America last year and VW is determined to have its share.

Volkswagen Tiguan Prices Reduced For Crossover-Loving Americans

Volkswagen Tiguan Prices Reduced For Crossover-Loving Americans

Volkswagen Tiguan Prices Reduced For Crossover-Loving Americans

Volkswagen Tiguan Prices Reduced For Crossover-Loving Americans

Volkswagen Tiguan Prices Reduced For Crossover-Loving Americans

Volkswagen Tiguan Prices Reduced For Crossover-Loving Americans

Source

Written by holodok